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Ecommerce: Final Revision Checklist

Written by: Jonathan Briggs

January 8, 2007 [4551 views]

By now you should have prepared your case study. How well have you prepared? Here are 10 questions that I think you should be able to answer which may help.

I have been through your answers to the previous exercises and drawn out some of the areas where I think you need to focus...

1. Can you explain clearly what is wrong with the current site and what would be the priorities for change?

Be specific. Highlight the most important. Separate faults from solutions.

2. Can you describe specific actions you would take to improve the site and justify each recommendation?

Be specific and relate to your case study. Explain why the actions might work.

3. Can you describe why Google is so important to running an online business?

Be specific. Show that you understand more than the search functions of Google. Evaluate what Google means for your case study.

4. Can you make specific detailed recommendations that show what your client should do to gain maximum benefit from Google?

Be specific. Highlight keywords and phrases. Show why link building might be worthwhile.

5. Can you explain the concept of customer journeys and what that means for your client?

Draw diagrams that show the range of journeys taken by your customers. Don't assume everyone comes in through the front door.

6. What bells and whistles would you add to the site and which of these would have a direct effect on revenue either immediately or in the future?

Think of all of the things sites have to attract visitors: blogs, video, animation, decision support, newsletters etc etc.

7. Can you describe editorial, promotion and marketing strategies for improving revenue for your client and can you explain why these strategies might work?

Think about how to pursuade customers to come back.

8. Can you explain the following terminology and give an example from your own case study: visitor conversion rates, PPC, search engine index, PageRank, online reputation, accessibility, DDA, ecommerce fulfilment, keywords, log file analysis?

Relate directly to your client.

9. Can you describe briefly how web sites are connected to databases?

Remember how HTTP works and how the model is extended to allow ecommerce

10. Can you describe the likely amount of time (and therefore an indicative cost) for implementing the sorts of changes that you are recommending?

Show that you understand why projects are often more expensive than clients expect.

Recent comments:

On January 8, 2007 at 5:59 PM, Abdul Khan wrote:

According to the module guide we get deducted 1 point for every question we get wrong, but in the lecture you said that we do not. Which is it?

Jonathan replies: This has been changed. There is NO penalty for wrong answers.

On January 8, 2007 at 9:09 PM, sAM wrote:

can we use screen dumps on specific ideas, i.e for improving my site, i have created some ads in google adwords and have included this in my case study, i wish to add more which i think will be useful. will this be ok?

Jonathan replies: Absolutely. Anything that helps you "talk" to the client about what you would recommend. Keep screenshots small though or you will end up using too much space.

On January 8, 2007 at 11:18 PM, David wrote:

Do our proposed case studies get marked aswell as the answered exam questions?

Jonathan replies: No. There are no marks for the case studies themselves although they are looked at.

On January 9, 2007 at 7:42 PM, Barbara Nalumu wrote:

I just want to ask you if we can bring the questions you have given us to the exam room? Please let me know as I don't want to make a mistake.

Thank you so much and I'll look foward to a reply.

Jonathan replies: If you can make the answers part of your case study document then of course you can but you cannot bring a separate crib sheet of answers.

On January 9, 2007 at 7:42 PM, aisha wrote:

hi, Johnathan I wonder whether we could bring the exam questions and anwsers to the exam. thank you

Jonathan replies: See the answers I have given below...

On January 10, 2007 at 8:30 AM, Shivan wrote:

We get 10% of our overall grade by completing all the activities that have been set by yourself. I have completed all the activities by their deadline but is there any way to check that you have recieved these?

Jonathan replies: If you got to the thank you page then I received them.

On January 10, 2007 at 2:50 PM, Jennifer Hooper wrote:

An interesting and challenging module.
I am encouraged by not underestimating how much we now know more than some; and how, if confident, we can actually charge a fee for our knowledge and advice.

Jonathan replies: Thanks for that. I hope that most of you feel that you have gained some real marketable skills. I know that at least a few of last year's graduates used material from this module to prepare for interviews which won them jobs.

What do you think?






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This site is an educational resource, a research project and a publication channel written by Jonathan Briggs, Professor of eCommerce at Kingston University.
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