Mobile Business Case Study Preparation

Written by: Jonathan Briggs

February 27, 2006 [4780 views]

As part of examination each student needs to prepare a case study. Please read the following carefully.

Choose ONE of the following application areas:

1. Health monitoring
2. Retail and mcommerce
3. Games and betting
4. Sport
5. Music
6. Advertising and marketing
7. Security
8. Large corporate
9. Education

For your chosen application area you need to research and produce a report (maximum 8 pages) that describes current developments in your chosen area AND makes specific recommendations to an organisation of your choice.

Your research should try and answer the following questions:

1. What are the range of mobile applications that can usefully and commercially be applied within this area?
2. What technologies are used to implement these applications and how do the different technologies fit together?
3. What trends are occurring in the mobile or client domains that will open up new possibilities in the future.

You then need to pick an organisation (a specific identified client) and produce a set of clear recommendations (technology and business) to help this client make use of mobile technology.

Your plan should include:

1. A clear statement of your chosen client
2. Clear technology options (if any) and recommendations
3. Clear identification of partners (networks, 3rd party suppliers etc)
4. Demonstration of how this would benefit the business
5. Action plan for implementation

You may work in a group of no more than FOUR people for this activity and each take a copy of the same case study into the examination. Groups of more than four risk losing marks.

You must prepare your case study as a document to take into the examination. This document will be collected at the end of the examination. There are no marks specifically for the document.

You document should take the form of structured notes and diagrams and may be annotated with pen and highlighting.

In the exam you will be asked to answer questions (similar to those above). A mock examination will be made available before the exam together with some online activities to help structure your thinking (and provide opportunities for feedback).

Please note that you do not have to have your topic area or client approved as the selection of these are part of the assignment. Individual feedback cannot be given to draft reports but questions may be asked here.

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