OTHER things index
How do communications activities affect traffic and reputation?
Slight pause in my visualisation project as I think about the impact of all of the different publicity activities needed to drive traffic to my site (and client sites). I find myself regularly trying... [Jul 1, 2010]
Backlink analysis and visualisation for Market Quarter and its competitors
Today’s project has been to look at my site and competitors to see how many in-bound links each has and the quality of these backlinks. There is much written about the importance of reputation and trust... [Jun 19, 2010]
33% of revenue: ExpressRex recommendation engine recommended
In today’s earlier post I discussed work this week looking at Google Analytics traffic source data. One type of referrer I failed to mention were those marked in the reports as coming from ExpressRex... [Jun 16, 2010]
Who is buying my snails? Comparing ecommerce conversion rates from different traffic sources
I have been studying Google Analytics to look at my traffic sources and conversion rates with some interesting results. Above is a diagram illustrating the percentages of traffic from each source over... [Jun 16, 2010]
Salmon is not goose liver: Time to turn off broad matches in Google Adwords?
I am trying to improve all aspects of my small ecommerce store The Market Quarter and over the last few days, prompted by another client project, I have been reviewing all aspects of my Google PPC advertising... [Jun 7, 2010]
Using CrazyEgg heatmaps to improve the ecommerce customer experience for The Market Quarter
I am trying to improve my experimental shop Market Quarter (order fresh foie gras and buy other fine French foods and wine) through a series of experiments to visualise data about my competitors, my... [May 28, 2010]
Visualising competitor PPC and SEO activity for MarketQuarter
I am trying to improve my experimental shop Market Quarter (buy French food including duck confit, snails and fresh foie gras) through visualising data using the wide variety of tools available online... [May 19, 2010]
Visualising keyword data: What does MarketQuarter do?
This post is the third in the series on finding and visualising data insights for my experimental shop MarketQuarter: a French food store offering comte, raclette, tomme and other French cheese from... [May 17, 2010]
Site benchmarking, testing and improvement for the MarketQuarter
Today I start a project to look at improving my experimental business the MarketQuarter: a shop to buy French food, cheese, wine, classic dishes, duck confit, snails and foie gras online. I am going... [May 16, 2010]
Finding ecommerce competitors: SEMrush and SpyFu compared
As part of my project to look at improving my experimental business the MarketQuarter a shop to buy French food, cheese, wine, classic dishes, duck confit, snails and foie gras online, I need to locate... [May 16, 2010]
iPad Appification:Changes needed to sites to make them iPad friendly
Yesterday's quick reaction to the iPad sparked a number of questions both here and in the office. I am just doing an audit for all our client sites and I can see a range of both functional and cosmetic... [Apr 7, 2010]
10 Truths about the iPad from a UK perspective
We took delivery of 3 iPads this morning to allow us to test our apps and prototypes for real. It’s a remarkable device. Here are a few reactions. * You won't want to share it - the apps are very... [Apr 6, 2010]
Ocha and Garth: Straightforward traffic building advice for very small fashion ecommerce sites
In both my roles, in academia and commerce I come across many talented designers and business people who have launched very low cost sites - often after months of heartache and effort and then face... [Apr 2, 2010]
Experimenting with Shopify product recommendation engine app
As regular readers of this blog will know, I run an experimental French Food ecommerce store The Market Quarter and use it as a case study for my teaching and a place to experiment with A/B testing... [Mar 4, 2010]
Social media strategy checklist
I am developing our social media offering at the OTHER media at the moment. We have been involved with FaceBook, Twitter, Digg and email since each of them became important but recently we have been... [Feb 13, 2010]
Building reputation for content using Twitter
I have been talking recently at Hyper Island's Master Class series about the relationships between reputation, Twitter and search results. After a search online I thought I should try and diagram some... [Feb 7, 2010]
How many eCommerce activities have you done?
So, here at last is a list of students and the ecommerce activities that each has completed. If you believe that this is incorrect please add a comment at the end of this (it will not be published... [Jan 9, 2010]
Final list of Toolbox activity submissions
Here is an updated list of students and the activities submitted . Please check carefully. If you have completed fewer than 8 activities you should have received an email from me informing you that... [Jan 9, 2010]
How many Toolbox activities have you done? (UPDATED)
Happy New Year! Here is an updated document of all the completed activities we have received up until midnight last night. I am sorry that the last summary had a few missing items. This was due to... [Jan 4, 2010]
Key ideas in modern ecommerce (lecture 10)
In this final lecture I want to draw together all the themes of the course and ask you to reflect on what you have learned. Please note that there is no video for this session (due to camera operator... [Dec 9, 2009]
