Home

Although this site has been produced for specific courses and groups of students it is designed as a public resource. If you find it useful then please let me know.

If you want to comment feel free to do so and if you find something wrong get in touch.

hide alert

Customer Journey Activity

Written by: Jonathan Briggs

October 16, 2006 [4364 views]

  1. Choose one of the sites that you have been evaluating and create a two page Word document that illustrates the current customer journey.
  2. Use the document on the right as a template. (images are 5cm high)
  3. You will need to capture the screens from the site and then make comments and observations.
  4. Try and capture one complete journey (from the home or landing page through to the registration/shopping process).
  5. Instead of using a survey this week, please send your work (by Tuesday midnight to jonathanbriggs@mac.com with the subject line “Customer Journey for name of site by K456534”
  6. This activity should take about 2 hours

Recent comments:

On October 22, 2006 at 9:19 PM, Skender wrote:

Hi Jonathan,

I was trying to e-mail you the Customer Journey exercise to jonathanbriggs@mac.com but the e-mail bounces back with an undeliverable message.

Jonathan replies: Yep. Mail bounced! Should be OK again now.

On October 23, 2006 at 10:14 PM, EM wrote:

I'm trying to send you the customer journey excercise but im getting a mail notification error saying it exceeds the file limit. How am i supposed to minimise the file size?

Jonathan replies: You need smaller images or to turn your 2 pages into a PDF. Send in two parts if necessary.

On October 24, 2006 at 7:05 PM, Ronak Patel wrote:

Although last week many people praised the exercise. I Feel somehow this activity was a lot more interactive as the Customer journey was our actual journey, I noticed a lot more issues that affected me minor or major and maybe ill pay more attention when designing web pages.

Ronni

Jonathan replies: I am trying to create a whole range of exercises to get you thinking. I'm glad you found this one interesting.

What do you think?






Add your comments

Recent postings in this section

Site map | Copyright | Credits | Contact
© copyright 2004-2012 Jonathan Briggs. Content licensed under Creative Commons

 

Sound installation at Vauxhall Ragged School as part of London Open House

Sound installation at Vauxhall Ragged School as part of London Open House [Sep 20, 2009]

Photo blog

Search

About this site

This site is an educational resource, a research project and a publication channel written by Jonathan Briggs, Professor of eCommerce at Kingston University.
As well as being Professor at Kingston, Jonathan...

Read more

Creative Commons License
This work is licenced under a Creative Commons Licence

Interesting stats

Locations of visitors to this page