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Mobile Case Study preparation activity 1

Written by: Jonathan Briggs

March 6, 2006 [3953 views]

This week’s activity requires you to choose an area of business and begin to research the mobile opportunities and applications in the area. You don’t have to stick with your chosen area after this week but take some time to think about it before you dive in.

Read the case study notes again before you start to see the guidelines I have given.

Here are the questions I want you to try and answer.

What is your chosen industry or area? (see the list in the guidelines)
Find three interesting web sites that describe mobile business developments in this area. List them and explain why you found them interesting.
What are the key technologies that are being used?
Describe three innovative applications of mobiles that are being commercially developed in this area?
What questions are revealed by your research that you would like me to help you understand?

This is quite a difficult exercise and may take you between 2-3 hours but it is excellent preparation for the exam.

Here is the survey for feeding back your answers. The deadline will be Thursday at midnight.

Recent comments:

On March 6, 2006 at 6:32 PM, Adil Adam Muneer wrote:

In my case study I have chosen the following topic advertising and marketing, I dont understand this question Describe three innovative applications of mobiles that are being commercially developed in this area? Could you please provide some guidelines for this question I really appreciate it. I know some key technologies are WiFi, GPRS, GSM, Bluetooth and how can this be applied to my chosen topic.

Waiting for an early reply.

Adil

Jonathan replies: Good question. Ok, you need to try and find out how mobile is being used in advertising and marketing. That should not be too hard. Look for companies that offer mobile marketing tools, look for campaigns that advertisers have run and look for interesting ways of engaging audiences via mobile technologies such as Bluetooth.

Good luck.

On March 7, 2006 at 4:59 PM, Anita wrote:

We have decided to do our case study base on Tesco. But we're not too sure if this comes under retail sector or will it be a large corporate sector. We need to know this in order to investigate the use of mobile application in the sector as required in this week's activity.

Thank you.

Jonathan replies: I would classify it as Retail.

On March 7, 2006 at 5:29 PM, Adil Muneer wrote:

In my chosen case study advertising and marketing I dont understand how to apply it to the following question
Find three interesting web sites that describe mobile business developments in this area. List them and explain why you found them interesting.

Please can you give a direct explanation only related to this question

Jonathan replies: I feel that I have answered this already. You need to find 3 sites that discuss mobile developments in the areas of advertsiing and marketing. Is that not clear?

Then you have to read them and decide what is interesting and list those.

If this is still not clear you need to rephrase your question.

What do you think?

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This site is an educational resource, a research project and a publication channel written by Jonathan Briggs, Professor of eCommerce at Kingston University.
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