First impressions (activity)

Written by: Jonathan Briggs

November 4, 2005 [3139 views]

By now you should have chosen a potential case study client or organisation for your examination. If not today is the time to do it. You can change your mind right up until the day of the exam but I strongly recommend that you fix your chosen company by the end of November.

Here again are some of the key things that you should be looking for:

1. It should normally be a UK retailer unless you have a detailed knowledge of another market
2. The company should be big enough to be able to invest sensibly in ecommerce (on and off line)
3. They should be small enough to need the help of consultants and developers (rather than have huge internal teams)
4. There must be real opportunities for improvement
5. You should find them interesting

Remember that you can work in groups on this case study but of no more than 4 people. Each one of you however should complete the surveys offered over the next few weeks.

Here is the link to the survey to feedback your results (in case you did not get the email or you want to do it more than once).

Here are the set of questions for this week’s activity. Write the answers down in Word or on paper before you enter them into the survey in case you have to resubmit your work.

1. Which company have you chosen?
2. Explain briefly why you have chosen them
3. Describe the products or services that they sell?
4. What would you estimate their total turnover (on and offline) to be in a typical year?
5. What would you estimate their online turnover to be in 2005?
6. What would you estimate is the potential turnover for this company online in 2006 if the site were to be developed or improved?
7. How confidant are you about your answers to the last three questions? Explain your thinking
8. Describe 4-5 things that are wrong with their current site
9. Which online and offline companies are their closest competitors (list the URLs of at least 3)
10. If you were going to present your ideas to this company in 4 weeks time, what information would you really like to have about the company to help you convince them that you understand their business?
11. How easy do you think it would be to find this information without contacting the company directly?
12. What advice or tools would you like from JB to help you analyse and make recommendations to this company?

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