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Case studies in eCommerce

Written by: Jonathan Briggs

November 17, 2008 [3774 views]

This session will explore two contrasting ecommerce projects allowing students to explore a range of common issues from a "real world" perspective. It will also allow students to ask questions about any aspects of ecommerce.

Two case studies

http://www.marketquarter.com
http://www.stanfords.co.uk

Two sets of notes (from my undergraduate course)

eCommerce in Shopify
eCommerce for Stanfords

Common themes to explore

Content management tools and technology architectures
Integrating ecommerce within a business
Designing the site for search engines - why and how?
Attracting and retaining customers
Running an ecommerce business
Business intelligence
Trends in ecommerce

Questions to think about

How important is the choice of an ecommerce platform?
Is working for an existing brand different from a new brand?
What are the skills required to work in this business?
What are the interesting research areas?

What do you think?

Add your comments

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About this site

This site is an educational resource, a research project and a publication channel written by Jonathan Briggs, Professor of eCommerce at Kingston University.
As well as being Professor at Kingston, Jonathan...

This work is licenced under a Creative Commons Licence