Behind the scenes at a digital media agency
Written by: Jonathan Briggs
March 15, 2007 [3656 views]
This session has been designed to provide students with an opportunity to discuss what really happens inside a new media ecommerce company. I will use examples from my agency http://www.othermedia.com
10 questions to answer
1. What sort of work do we do?
a. Build ecommerce sites
b. Build membership and community sites
c. Participate in ecommerce projects
d. Provide hosted content management for clients
2. What is involved in a typical project?
a. Design and CSS
b. Analysis
c. Project management
d. Integration and web services (payment, synchronisation, RSS)
e. Content management
f. Accessibility
g. Testing
h. Search engine optimisation
i. Hosting
j. Marketing
k. Tracking
l. Support
3. What sort of tools do we use?
a. J2EE
b. SQL databases
c. Eclipse
d. CSS
e. Flash
f. Google Adwords
g. Google Analytics
4. Who are the clients?
a. Retail (especially fashion)
b. Museums and attractions
c. Charities and education
5. What sort of staff do we hire?
a. General problem solvers
b. People who can adapt and change
c. People who understand the web
d. Java + SQL + web + ?
6. What changes are happening in the industry?
a. Higher Bandwidth
b. Mashups
c. Mobile
d. Ecommerce integration
7. How do we make money?
a. Reusability
b. Participation
c. Consultancy
8. Why is Google so important?
a. Search
b. Advertising
c. Tracking
d. Intelligence
9. What is the best work we have done?
10. Any further questions?
Recent comments:
What do you think?
On July 11, 2007 at 4:48 PM, Richard Ennals wrote:
You may be interested in looking at Mashmaker, a new tool now entering beta tests with Intel Research, designed and implemented by Robert Ennals. Google on Mashmaker to see demo video and early media responses this week.