Advising clients (activity)

Written by: Jonathan Briggs

April 2, 2006 [4366 views]

Below are 5 fictitious clients. Read their mobile plans, consider how effective they will be and make notes to help them improve what they are proposing.

Here is the link for feeding back your results. The deadline is Thursday 6th April at midnight for feedback on Friday.

1. Club owner

Loud is a weekly club night run at different large venues across London specialising in Old Skool. The business uses flyers in pubs and flyposting to attract its customers. The owner of the business wants to reduce her promotional costs by increasing the numbers of regulars. She is proposing to use MMS messaging to send out ads with the week’s location, DJ clips and special offers. She has collected a list of mobile numbers using a prize draw over the last 3 months.

Which of the following comments do you agree with?

1. The technology choices are appropriate
2. The technology choices are completely wrong
3. The client will be able to make money or save money
4. There is no appropriate business model
5. The client should go forward with the plan
6. The client should reject the plan and think again

What other comments do you have on the proposals?

In what specific ways could the plan be improved?

2. Football club

A Premiership football club wants to run its own goal alerts for its fans. It proposes to use an attractive branded J2ME applet. During a match the customer will be able to run the Applet and see the goals as they are scored. Customers will be charged £2.95 per month by subscription billed to their phones using reverse billing.

Which of the following comments do you agree with?

1. The technology choices are appropriate
2. The technology choices are completely wrong
3. The client will be able to make money or save money
4. There is no appropriate business model
5. The client should go forward with the plan
6. The client should reject the plan and think again

What other comments do you have on the proposals?

In what specific ways could the plan be improved?

3. Advertising

One of the big outdoor advertising companies is proposing to install Bluetooth transmitters in all of their bus shelter advertising points. When a customer is waiting for a bus they will receive rich media adverts from the ads beamed over Bluetooth. The company expects these to be very viral and hopes that customers will pass them on too. The company that runs the bus shelter advertising will charge advertising agencies for the rights to run ads using the system.

Which of the following comments do you agree with?

1. The technology choices are appropriate
2. The technology choices are completely wrong
3. The client will be able to make money or save money
4. There is no appropriate business model
5. The client should go forward with the plan
6. The client should reject the plan and think again

What other comments do you have on the proposals?

In what specific ways could the plan be improved?

4. Film channel

An independent film production company wants to start a new mobile TV channel specialising in highly targeted niche content. They will commission short films and stream them over the new channel that will be received by users with appropriate 3G handsets and watched using a special media player. It will be free to subscribe.

Which of the following comments do you agree with?

1. The technology choices are appropriate
2. The technology choices are completely wrong
3. The client will be able to make money or save money
4. There is no appropriate business model
5. The client should go forward with the plan
6. The client should reject the plan and think again

What other comments do you have on the proposals?

In what specific ways could the plan be improved?

5. Mobile researchers

A research company employs a team of researchers to visit supermarkets to check on prices and wants to send localised research requests to its staff using GPS and SMS. This would allow them to respond quickly to local changes in pricing. The company might for example want to send “Macleans Toothpaste” to researchers only in the midlands asking them to check on the prices of that product in their local stores. Currently these requests are sent out as email but SMS is much quicker.

Which of the following comments do you agree with?

1. The technology choices are appropriate
2. The technology choices are completely wrong
3. The client will be able to make money or save money
4. There is no appropriate business model
5. The client should go forward with the plan
6. The client should reject the plan and think again

What other comments do you have on the proposals?

In what specific ways could the plan be improved?

What do you think?

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