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Ecommerce Mock Exam Paper

Written by: Jonathan Briggs

November 2, 2004 [6547 views]

Here is an example from last year of the sorts of questions I will be setting in your exam. This is a good model of both the types of questions and the sorts of answers I will be looking for.

Note that this year there will only be 3 main questions.

You have been asked to prepare a case study looking at the improvement of an existing online business or proposals to move an existing offline business online.

Answer ALL the following questions (each worth 25 marks).

1. Key ideas
a. Outline in less than 200 words the key technology and business ideas contained in your proposal. (5 marks)

b. What is the single most important change or improvement that you would make if money were not restricted? (5 marks)

c. List 5 other changes you would make with a justification of each and an indication of costs and benefits. (15 marks)

2. Technology
a. Describe the software systems and approaches that you would use to implement your proposals. Include an indication of the advantages over other possible approaches (15 marks)

b. Describe briefly (using bullet points) in what ways accessibility and usability issues will affect your project (10 marks)

3. Business
a. How will the success of your project be measured? Outline the key results you are expecting (5 marks)

b. Describe (using bullet points) the key costs involved in delivering your proposals during the development phase and once the system is live (10 marks)

c. Describe briefly (using bullet points) how your proposals respond to other similar businesses in the market (10 marks)

4. Budget
a. Outline clearly (using bullet points) how you would alter your plans and recommendations if the company’s development budget was set at £50,000. (25 marks)

Recent comments:

On November 3, 2004 at 3:49 PM, Raj Dhugga wrote:

Thanks for the mock paper, i was wondering though are you going to go throughthis with us within the lecture or is this something for us to do in our own time?

On November 4, 2004 at 9:41 AM, Jonathan wrote:

I won't be going through this specific paper in detail but you can ask as many questions as you like here on this thread.

On November 5, 2004 at 3:04 PM, Sangeetha wrote:

Thank you very much. This would be very helpful in order to prepare for the exam. I would personally like if you could tell what sort of answers do you expect for these kinds of questions?

On November 5, 2004 at 3:07 PM, Jonathan wrote:

The key things I would be looking for include:
1. clear answers (bulleted lists are good)
2. answers that clearly relate to the case study
3. imaginative answers
4. explained answers
5. full answers (if the question asks for 3 things, give 3 things)

If there are 10 marks for something then look to write 5-10 points.

On November 24, 2004 at 6:13 PM, stella wrote:

Do the key technology and business ideas have to be the ones of the website or the improvements. Am confused. thanks.

On November 24, 2004 at 6:16 PM, Jonathan wrote:

You need to consider the current state of both technology and business and then make recommendations for improvements.

On December 10, 2004 at 1:17 PM, sophia darr wrote:

For the mock paper is there any chance you could provide us with sample answers please.

Thank You

On December 10, 2004 at 1:37 PM, Jonathan wrote:

I'm afraid I cannot provide answers or you will all produce the same answers in the exam.

On December 12, 2004 at 6:57 PM, TAHID wrote:

WILL YOU BE COLLECTING THE CASE STUDIES THAT WE PREPARED FOR THE EXAM, AFTER THE EXAM ??

On December 12, 2004 at 7:16 PM, Jonathan wrote:

You will hand in the case studies with the exam paper.

On December 13, 2004 at 8:28 AM, sophia darr wrote:

Hello Jonathan
Thank You again for answering my questions.
Are there any further tips that you can provide me to excel in
E-Commerce?

Also could you provide us with some definite no no's for the exam paper please

Thank You

On December 29, 2004 at 8:44 PM, Shah wrote:

How many purposed ideas should we come up with for the case study

On December 29, 2004 at 8:46 PM, Jonathan wrote:

I think you should have 5-8 substantial proposals to make to the company. Don't just have the ideas, you need the justifications and explanations too and be able to put them in order of priority.

On January 13, 2005 at 2:01 PM, Pritesh wrote:

Hi Jonathan,

Are we allowed to made additional notes on our reports/case studies that we will be taking in to the exam?
Thanks

On May 22, 2005 at 12:23 PM, markov wrote:

thanks

http://google.com

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This site is an educational resource, a research project and a publication channel written by Jonathan Briggs, Professor of eCommerce at Kingston University.
As well as being Professor at Kingston, Jonathan...

This work is licenced under a Creative Commons Licence

Ecommerce Mock Exam Paper

November 2, 2004 [6547 views]

1. Key ideas
a. Outline in less than 200 words the key technology and business ideas contained in your proposal. (5 marks)

2. Technology
a. Describe the software systems and approaches that you would use to implement your proposals. Include an indication of the advantages over other possible approaches (15 marks)

3. Business
a. How will the success of your project be measured? Outline the key results you are expecting (5 marks)

4. Budget
a. Outline clearly (using bullet points) how you would alter your plans and recommendations if the company’s development budget was set at £50,000. (25 marks)

Recent comments:

What do you think?

Recent postings in this section

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About this site

Interesting stats

Ecommerce Mock Exam Paper

November 2, 2004 [6547 views]

1. Key ideas a. Outline in less than 200 words the key technology and business ideas contained in your proposal. (5 marks)

2. Technologya. Describe the software systems and approaches that you would use to implement your proposals. Include an indication of the advantages over other possible approaches (15 marks)

3. Businessa. How will the success of your project be measured? Outline the key results you are expecting (5 marks)

4. Budgeta. Outline clearly (using bullet points) how you would alter your plans and recommendations if the company’s development budget was set at £50,000. (25 marks)

Recent comments:

What do you think?

Recent postings in this section

Photo blog

Search

About this site

Interesting stats

1. Key ideas
a. Outline in less than 200 words the key technology and business ideas contained in your proposal. (5 marks)

2. Technology
a. Describe the software systems and approaches that you would use to implement your proposals. Include an indication of the advantages over other possible approaches (15 marks)

3. Business
a. How will the success of your project be measured? Outline the key results you are expecting (5 marks)

4. Budget
a. Outline clearly (using bullet points) how you would alter your plans and recommendations if the company’s development budget was set at £50,000. (25 marks)