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This year's ecommerce module guide

Written by: Jonathan Briggs

September 29, 2008 [2420 views]

Below is this year's Module Guide. The course is going to be a bit different from last year particularly in the way it is examined. Instead of a case study each student will complete a series of activities and the exam will ask questions raised by these activities.

Ecommerce Module Guide 2008 (216 KB)

The key ideas behind this module are

Allow students to get some practical experience of planning, building, running and marketing an ecommerce store
Allow students to contrast such simple stores with major brands online
Allow exploration of emerging trends in customer service, business-to-business ecommerce and the technologies that support ebusiness systems

The key to getting a good grade is taking part in the regular activities and asking lots of questions.

What do you think?

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About this site

This site is an educational resource, a research project and a publication channel written by Jonathan Briggs, Professor of eCommerce at Kingston University.
As well as being Professor at Kingston, Jonathan...

This work is licenced under a Creative Commons Licence