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Supporting the customer’s decision making (activity 4)

Written by: Jonathan Briggs

October 22, 2008 [3279 views]

Choose ONE of the following categories of ecommerce:

Fashion
Cameras
Supermarkets
Petcare
Food (not supermarkets)
TV/Audio
Furniture
Toys
Luggage
Health & Beauty Products

Find 3 or more UK stores in your chosen category and compare how well or badly they perform ecommerce. Make sure you only look at sites that are operating in the UK.

Try and find a really poorly designed site in the category if you can as well as a really good one.

Look at the ways in which they provide specific tools to help people buy, choose or compare products.

Answer the following questions:
  1. What stores did you evaluate (at least 3 in your sector)?
  2. Decide which store "understands ecommerce" most well and least well?
  3. Explain why you have made these choices
  4. What decision support tools are available in this sector List them all
  5. Give the URL of the best tool you found?
  6. Can you think of one new idea that you have not seen that would help customers in this sector?

Deadline: Wednesday 29th October, midnight

Survey: http://www.zoomerang.com/Survey/?p=WEB228E2G7AVZ5

Recent comments:

On October 25, 2008 at 4:28 PM, Jonathan wrote:

Several of you have asked me what I mean by "decision support tools". These are functions on the site that help the customer make appropriate buying decisions. Without them the customer is often overwhelmed by choice or will go to another store where more help is available. Think of "decision support tools" as the equivalent of good quality assistants within a physical store.

On October 29, 2008 at 6:34 PM, Anon wrote:

I wont be able to submit this activity on wednesday midnight as... I will submit this one on thursday night. Would this result to deduction of marks ??

Jonathan replies: No - that will be fine. You will only be penalised if you are regularly late

What do you think?






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