Optimising Ecommerce (Lecture 7)

Written by: Jonathan Briggs

November 18, 2009 [1033 views]

Video from Jonathan Briggs on Vimeo.

This lecture will build on the Analytics activity you have done this week and will suggest that with careful optimisation any ecommerce site can be made more effective: meaning a better return on investment.

I will introduce some of the main changes that can be made and the idea of A/B testing so that the effects of changes can be measured.

This is a hot topic inside the industry and there is a real shortage of professionals who understand this area and can apply this thinking to real client projects.

Here are the slides for this week's lecture: Optimising Ecommerce (1.5 MB)

Here are some links that you might explore after the lecture:

http://whichtestwon.com/
http://www.conversionchronicles.com/
http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/
http://www.landingpageoptimization.org/
http://www.google.com/websiteoptimizer

As part of our discussion of tracking you should also read this:

http://www.google.com/privacy_ads.html

What do you think?

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