Ecommerce index
Visualising competitor PPC and SEO activity for MarketQuarter
I am trying to improve my experimental shop Market Quarter (buy French food including duck confit, snails and fresh foie gras) through visualising data using the wide variety of tools available online... [May 19, 2010]
Visualising keyword data: What does MarketQuarter do?
This post is the third in the series on finding and visualising data insights for my experimental shop MarketQuarter: a French food store offering comte, raclette, tomme and other French cheese from... [May 17, 2010]
Site benchmarking, testing and improvement for the MarketQuarter
Today I start a project to look at improving my experimental business the MarketQuarter: a shop to buy French food, cheese, wine, classic dishes, duck confit, snails and foie gras online. I am going... [May 16, 2010]
Finding ecommerce competitors: SEMrush and SpyFu compared
As part of my project to look at improving my experimental business the MarketQuarter a shop to buy French food, cheese, wine, classic dishes, duck confit, snails and foie gras online, I need to locate... [May 16, 2010]
How many eCommerce activities have you done?
So, here at last is a list of students and the ecommerce activities that each has completed. If you believe that this is incorrect please add a comment at the end of this (it will not be published... [Jan 9, 2010]
Key ideas in modern ecommerce (lecture 10)
In this final lecture I want to draw together all the themes of the course and ask you to reflect on what you have learned. Please note that there is no video for this session (due to camera operator... [Dec 9, 2009]
How to answer the exam questions in eCommerce
In the second part of the session I want to provide some pointers to how to answer the questions in the exam. I am not going to give you the answers but some extra information about how I would tackle... [Dec 9, 2009]
Ecommerce Activity 10: Mock MCQ Exam
As promised here are 15 questions to get you in the mood for the MCQ part of the exam. You can take the test as many times as you like and if I have made the survey work properly then you should get... [Dec 9, 2009]
Working out an ecommerce project budget (Activity 9)
You have been asked by a client to improve a small ecommerce store such as Market Quarter. The priority is to seek ways to improve the revenue of the business rather than redesign the site for its own... [Dec 3, 2009]
Costs and budgets for ecommerce (lecture 9)
It is hard to estimate how much a project will cost without analysing the specific requirements and the environment in which the project is being implemented. In this session we will explore the steps... [Dec 2, 2009]
Defining ecommerce terminology (feedback on Activity 8)
Instead of defining the terms for you I am going to show you a selection of the answers you provided and let you make up your own minds. Please note that some of the answers are wrong but not many of... [Dec 2, 2009]
Ecommerce Terminology (Activity 8)
As we move towards the exam I wanted everyone to feel comfortable with some of the terminology we have been using and so this week's activity is all around these terms. Research and make notes (a short... [Nov 26, 2009]
Ecommerce Exam Preparation
Here are a set of mock questions for the forthcoming ecommerce exam. The final paper will have exactly the same questions but the cases used will be different. Please note that next week's lecture... [Nov 26, 2009]
PPC Advertising (ecommerce lecture 8)
Thanks to the 40 of you who completed the activity this week; you will find that you are better prepared for the exam than those who did not (and you have a free mark!). Key ideas in PPC * You are... [Nov 25, 2009]
Optimising Ecommerce (Lecture 7)
This lecture will build on the Analytics activity you have done this week and will suggest that with careful optimisation any ecommerce site can be made more effective: meaning a better return on investment... [Nov 18, 2009]
Exploring PPC advertising (eCommerce Activity 7)
Down the right hand side of Google’s search results are Pay-Per-Click or PPC adverts. The adverts shown are related to the keyword you have typed. Type in keywords related to your case study and look... [Nov 18, 2009]
Feedback on eCommerce Activity 5 on Customer Journeys
Some of you took this very seriously while others did not really understand it at all. I enjoyed reading the persona - especially the one who had “hates muggles” as part of the character (you have a... [Nov 14, 2009]
Exploring Analytics (Ecommerce Activity 6)
For this week's activity I want you to explore Google Analytics using data from Market Quarter. I will post the username and password on StudySpace so that only students registered for this module... [Nov 13, 2009]
Marketing eCommerce sites: search engines, advertising and reputation (Lecture 6)
Update 1200: Please note that because I have a sore throat I have decided to deliver this lecture by video instead of in person. This lecture for the final year ecommerce module, should help you see... [Nov 12, 2009]
eCommerce Activity 5: Customer journeys
For this week’s activity I want you either to look again at one of the companies you have studied over the last few weeks or choose a new site of your own. Then think about the journeys that customers... [Oct 29, 2009]
