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On July 3, 2010 at 8:35 AM, James Fryer wrote:
That's an interesting diagram.
First I'd lose the drop-shadows, that is sooo 1986.
I think the story you are telling is centered on the strong relationship between search reputation, search results and traffic, so I'd put those three in the middle. That way the ugly thick black arrows will be very short, so the relationship will be clear. Perhaps you can put a border or background colour round this central unit to show the relationship even more. You might not even need the arrows then.
"Brand" could then also move to the RHS, so it would be closer to "SEO", "PR", etc. where it belongs. In fact I wonder if there is a "commercialism" axis going from left-to-right, perhaps you could make that clearer if it is useful.
I'm not really clear what the different arrows mean, or the colours of the boxes, a key would help.
By "Bookmark" I am guessing you are talking about sites like digg and so on (in fact you say this in the post, which I hadn't read properly), and by "Tweet" I think you include Facebook and other social media sites. Perhaps you could make this clearer, e.g. by using a few icons in each of your boxes (from an icon set such as http://paulrobertlloyd.com/2009/06/social_media_icons ).
I'd look at reducing the number of arrows, perhaps by moving stuff around and using larger arrows that connect multiple blocks. But to go any further with that I'd need post-it notes and a whiteboard. Generally the relationship of boxes and arrows should make it easy to see what's going on, at the moment it's a confusing mass of lines.
Is there a way you could show the effectiveness of the various methods? E.g. search engines tend to have slow/steady effects, tweeting or TV exposure are fast/peaky. Perhaps the thickness of the arrows could be used to show this. Or perhaps you could use the up/down axis.
HTH
Jonathan replies: Thanks