Recent postings in this section
- Visualising competitor PPC and SEO activity for MarketQuarter [5874 views]
- Visualising keyword data: What does MarketQuarter do? [989190 views]
- Site benchmarking, testing and improvement for the MarketQuarter [6924 views]
- Finding ecommerce competitors: SEMrush and SpyFu compared [7612 views]
- How many eCommerce activities have you done? [9120 views]
- How to answer the exam questions in eCommerce [8205 views]
- Key ideas in modern ecommerce (lecture 10) [6169 views]
- Ecommerce Activity 10: Mock MCQ Exam [6861 views]
- Working out an ecommerce project budget (Activity 9) [5248 views]
- Costs and budgets for ecommerce (lecture 9) [5170 views]
- Defining ecommerce terminology (feedback on Activity 8) [4671 views]
- Ecommerce Terminology (Activity 8) [4469 views]
- Ecommerce Exam Preparation [5354 views]
- PPC Advertising (ecommerce lecture 8) [4092 views]
- Exploring PPC advertising (eCommerce Activity 7) [4039 views]
- Optimising Ecommerce (Lecture 7) [4214 views]
- Feedback on eCommerce Activity 5 on Customer Journeys [4222 views]
- Exploring Analytics (Ecommerce Activity 6) [3824 views]
- Marketing eCommerce sites: search engines, advertising and reputation (Lecture 6) [4111 views]
- Designing customer journeys (Ecommerce Lecture 5) [6326 views]

On October 29, 2009 at 7:50 PM, smith wrote:
i don't like your teaching method because i have been told by my friend that he was in final year doing your module ecommerce because of your case study has created problem and in the final exam all you just care about your business and wasting time you shouldn't be teaching
Jonathan replies: You should try to explain what you think should be changed about "my method". I am very open to criticism and suggestions.
If you are implying that I should stick to a book or teach a set of facts that you can regurgitate in an exam then I think you are living in some imaginary past.
My job as a teacher is to create learning experiences that will help you act as a professional in the future. I do this through a range of different techniques including my site, video, activities and sometimes case studies.
There is no single case study for ecommerce - there are a series of activities which most students seem to enjoy and find useful. The final exam is based on exploring the same ideas and what "your friend" may not have liked is the fact that there is not simply a set of things to learn but that you have to think during the exam.
Having said all that, most students do fine in the exam and go on to do interesting things. Many of them report back that they found my teaching style useful.
What do others think?