Ecommerce Terminology (Activity 8)

Written by: Jonathan Briggs

November 26, 2009 [2323 views]

As we move towards the exam I wanted everyone to feel comfortable with some of the terminology we have been using and so this week's activity is all around these terms.

Research and make notes (a short paragraph) on each of the following words or phrases in an ecommerce context making sure you can see the difference between similar ideas.

Here are the terms:

• click through rates
• site conversion rates
• page impressions
• pay per click
• fulfillment
• in-bound links
• average order value
• payment integration
• A/B testing
• customer journeys
• customer relationships
• search engine ranking
• PageRank
• click and collect
• real time inventory availability
• revenue
• profit
• profit margin
• unique visitors
• organic search results

A single sentence will normally be enough but if you are confused then try and give an example to clarify your thinking.

Here is the feedback link: http://www.surveygizmo.com/s/211265/ecommerce-activity-8

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