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Defining ecommerce terminology (feedback on Activity 8)

Written by: Jonathan Briggs

December 2, 2009 [4672 views]

Instead of defining the terms for you I am going to show you a selection of the answers you provided and let you make up your own minds.

Please note that some of the answers are wrong but not many of them. Also be aware that some of the definitions provide only part of the answer.

As you read through the answers ask yourself whether the student has understood what they have written or merely copied it from somewhere else.

Ask yourself what you would do with the answers - what the implications are for you as a digital professional?

If the term is a “metric” then how do you achieve improved results?
If the term refers to a technology or process then how do you work with that technology or process?

Here is the document: Ecommerce Terms Feedback (208 KB)

Recent comments:

On December 5, 2009 at 12:02 AM, Usman Aurangzaib wrote:

what is mean by Unique Visitor? i don't understand the mean for e-commerce.

Jonathan replies: Visitors may come back several times before they buy. Unique visitors are the number of different people who arrived. Both are interesting but it is useful to separate to see how many people perhaps browse the site 2-3 times before buying.

On December 9, 2009 at 9:53 PM, Haroon wrote:

Hello i just want to ask about Average Order Cost:
1)The average order value or AOV is the average amount spent for a single checkout purchase on a retail site for a particular customer segment or group, e.g. first time purchasers.

2) the total cost of orders, divided by the total number of orders.

I found different answers what is correct?

Thanks

Jonathan replies: Total revenue divided by number of orders.

On December 9, 2009 at 10:17 PM, Haroon wrote:

Is this the correct meaning of A/B testing :
In A/B testing, you unleash two different versions of a keyword, advertisement, website, web/landing page, banner design or variable and see which performs the best. You test version A vs. version B to see how different versions perform.

Jonathan replies: I gave you other people's answers so that you could make up your own mind.

Jonathan

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