Evaluating a UK retailer (activity 2)
Written by: Jonathan Briggs
October 8, 2008 [593 views]
We'll return to Shopify a bit later on. This week I want you to evaluate a UK retailer and make comments on how well their site performs, how much it cost and the scale of revenue it might generate.
Every student should look at a different retailer. To find which retailer you have been allocated please consult the following list:
Retailer List For Ecommerce (44 KB)
Here are the questions you have to answer:
- What is the URL of the site you looked at?
- How well does the site reflect the brand and culture of the company?
- List 3 features of the site you like
- List 3 features of the site that could be improved
- How easily can a customer use the site to make a complaint?
- How easily can you find your nearest store?
- How does the site help customers choose a product?
- How much do you think the company spent on implementing this site?
- How long did the design and build of this site take?
- How much money would you expect this site to take in an average month? (Guess if necessary)
The deadline is midnight, Tuesday 14th October 2008.
All answers should be submitted via the following form:
http://www.zoomerang.com/Survey/?p=WEB228C9577VLR
If anything is unclear or you have a problem then please use the form below to ask questions (rather than email). Your question will not be published if you include the word PRIVATE although I may publish an edited version if I feel it will help the rest of the group.
What do you think?
