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Between Madison & Free: another talk for New York's One Club

Written by: Jonathan Briggs

October 17, 2009 [163952 views]

A second chance to meet and talk to some of New York's best advertising creatives and executives today as part of Hyper Island's Master Class.

I am going to talk about money today and particularly the difficulties of charging for digital services as the world rushes towards free.

We'll look at downward pressures on price caused by digital agencies, crowdsourcing and the lack of client knowledge and then at how our work can have bigger effects on ROI than we imagine.

We'll also discuss charging models including CPM, CPC, CPA and freemium service models.

You can download the slides here: Madison Free (1.4 MB)

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This site is an educational resource, a research project and a publication channel written by Jonathan Briggs, Professor of eCommerce at Kingston University.
As well as being Professor at Kingston, Jonathan...

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