Ecommerce Terminology (Activity 8)

November 26, 2009 [36 views]

As we move towards the exam I wanted everyone to feel comfortable with some of the terminology we have been using and so this week's activity is all around these terms.
Research and make notes (a short paragraph) on each of the following words or phrases in an ecommerce context making sure you can see the difference between similar ideas.
Here are the terms:
* click through rates
* site conversion rates
* page impressions
* pay per click
* fulfillment
* in-bound links
* average order value...

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Ecommerce Exam Preparation

November 26, 2009 [30 views]

Here are a set of mock questions for the forthcoming ecommerce exam. The final paper will have exactly the same questions but the cases used will be different. Please note that next week's lecture...

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Exploring RSS & promotion and analytics (toolbox activity 8)

November 25, 2009 [118 views]

It’s time to get your site some traffic! You need to promote your site manually by submitting it to search engines, linking it from posts and forums and automatically using an RSS feed. Manual submission...

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