Instant Google: goodbye exact match advertising

September 10, 2010 [14098 views]

Pay-per-click advertising was revolutionary. As an advertiser you could bid on exact phrases that searches might type in Google and when they did your ad would be shown and you would be charged if they clicked. Perfect for all parties, except it appears Google, who have realised that they can make more money by reducing the accuracy of this laser targeting: showing ads when somebody only might want what you offer.
In my opinion this can only be bad for smaller advertisers and lesser known brands...

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How do communications activities affect traffic and reputation?

July 1, 2010 [4924 views]

Slight pause in my visualisation project as I think about the impact of all of the different publicity activities needed to drive traffic to my site (and client sites).
I find myself regularly trying...

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Backlink analysis and visualisation for Market Quarter and its competitors

June 19, 2010 [5113 views]

Today’s project has been to look at my site and competitors to see how many in-bound links each has and the quality of these backlinks. There is much written about the importance of reputation and trust...

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