Experimenting with Shopify product recommendation engine app

March 4, 2010 [17797 views]

As regular readers of this blog will know, I run an experimental French Food ecommerce store The Market Quarter and use it as a case study for my teaching and a place to experiment with A/B testing, optimisation and marketing ideas.
The site is built using the Shopify platform because that gives me complete control of everything: design, marketing, add-on functionality etc. The store has been operational for over 2 years but it is only in the past few months that it has begun to generate a real...

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Social media strategy checklist

February 13, 2010 [280 views]

I am developing our social media offering at the OTHER media at the moment. We have been involved with FaceBook, Twitter, Digg and email since each of them became important but recently we have been...

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Building reputation for content using Twitter

February 7, 2010 [624 views]

I have been talking recently at Hyper Island's Master Class series about the relationships between reputation, Twitter and search results. After a search online I thought I should try and diagram some...

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